ARE YOU ‘THE FACE OF HEALTHY BEAUTY’? 4 finalists selected in the second Semi-Finals held in Penang
10:52:00 PM
Guardian Malaysia which is on a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its
second semi-final round in Penang on 23rd June 2019 for the Northern region.
All 25 semi-finalists of The Face of Healthy Beauty posing on stage.
After a hard-fought semi-finals where each of the 25 shortlisted
semi-finalists had to go through challenges that display their aptitude and
personality to deservedly earn the title ‘The Face of Healthy Beauty’, four
finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on
27 July 2019.
The FOUR finalists from Penang who will progress to the Grand Finals in Kuala Lumpur: (from left) Yeoh Yen Nee, Lim Ying Pheay, Afeefa Anagien Mohd Azri and Tech Evian.
The FOUR finalists from the Penang leg were:
1.
Afeefa Anaqien Binti Mohd Azri Ooi
2.
Lim Ying Pheay
3.
Teoh Evian
4.
Yeoh Yen Nee
A jubilant Afeefa Anaqien, 20, of Kulim, Kedah, said she was super
happy and shocked to be picked as a finalist.
“This is the first time I have entered such a competition and I am
over the moon and very excited to be picked for the Finals and I am looking
forward to it,” she said excitedly.
Afeefa admitted that she prepared diligently for the semi-finals
by rehearsing her presentation and thinking about the Q&As.
She also attributed her success to her mother who has been her
greatest supporter.
“My mother is my pillar of support and has always been there for
me. I owe her a lot and I am glad she is
here with me in Penang to help celebrate this win,” Afeefa said while trying to
control her emotions.
When asked if she had any message for women out there who aspire
to be healthy beauties, she said she wants to encourage all women to be
themselves and live life to their fullest potential and enjoy their lives for life
is short.
Afeefa is studying to be a Physiotherapist and is also a part-time
model.
More personal details on these first four finalists can be found
on the contest microsite at https://theface.guardian.com.my.
The next leg of the semi-finals will be held in Shah Alam this
weekend where another 4 finalists will be selected from the Central
region. The last semi-finals will be
held in Kota Kinabalu Sabah on 7 July.
At the launch of this nation-wide search in May this year, Soren
Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for
The Face of Healthy Beauty is NOT a Beauty contest.
Contestants flexing their makeup skills in the makeover challenge at the Semi Final of The Face of Healthy Beauty held in Gurney Plaza, Penang.
Each
winner will sign a one-year contract as Guardian Brand Ambassador that comes
with RM10,000 cash, RM10,000 Guardian
vouchers, and RM5,000 each for them to give to a charity organization of their
choice. They will be featured on the Cover of Guardian’s Brand Catalogues and
other collaterals and will receive products from participating sponsors.
Soren explains that the Healthy Beauty concept is at the core of
Guardian’s brand philosophy and that this concept was borne from a consumer
insight that good health is the foundation of true beauty.
“We discovered that our customers believe that true beauty comes
from a healthy physical and mental state of being,” Soren said.
By focusing on this consumer need
since its very first store at The Weld 52 years ago, Guardian, has become the
store to go to for health and beauty needs.
He said: “While these basic
needs have remained, consumption trends have evolved driven by changing
lifestyles and economic circumstances.
Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our
mission now is to inspire our customers to live a healthy and beautiful life.”
“To achieve our mission, we have
trained our team members to be beauty and health care advisors, while
continuing to offer the latest and most innovative health and beauty products,”
Soren added.
Touted as the
first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is
open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.
Participants needed to upload a 30 second video of themselves indicating
‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100
words why they want to be The Face of Healthy Beauty.
One hundred (100) shortlisted
participants will be selected to attend each semi-final to be held at Johor Bahru City
Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo
Hypermall Kota Kinabalu, Sabah. Four semi-finalists
from each region will attend the Grand Finals in Shah Alam on 27 July 2019.
In addition to the four
winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy
(Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most
Expressive Eyes (L'Oréal), Most Passionate (Maybelline), Most Confident
(Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)
Guardian
customers can also vote, from 8 July – 24 July
2019
on the microsite, for their favourite finalist to win at the Grand
Finals. The votes received for each finalist will
contribute towards 50% of the total scores at the Grand Finals. Customers can earn
more votes with purchases at Guardian.
For one vote, no purchase is required; for 5 Votes, they need to purchase
any item from Guardian and for 10 Votes, they need to purchase any
participating sponsor brands in a single receipt.
If that particular contestant
wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total
4 draws will be done. Each Winner will pick 1 voter. The selected voter will be
rewarded with RM500 worth of Guardian vouchers.
Furthermore, there is also a
Scan & Win contest for customers from 10 June to 7 July 2019. QR
codes will be placed in Guardian stores for customers to scan. After scanning
the QR code, they just need to answer four questions related to healthy beauty.
After answering, they will receive an instant voucher for their next purchase.
More
details of the search, and the full terms and conditions for participation are
available at https://theface.guardian.com.my.
#guardianmalaysia
#FACEofguardianMY
*On a side note, I learnt so many new tips dealing with healthy and beauty (skincare routine) & some inspiration to live healthier (among the best sharing from the contestant is to take at least 10 mins/week to do some minor exercise - do search 'youtube on 10 mins workout'). Other than that, always always be confident with yourself.
12 COMMENTS
seronoknye.. tahniah pd pemenang .
ReplyDeleteWow all the best to the finals and can't wait for the results.
ReplyDeleteThis looks like so much fun!
ReplyDeleteTahniah kepada pemenang.
ReplyDeleteCongrats to the winners and good luck for the final round !
ReplyDeleteTahniah buat semua pemenang. Setiap pemenang ada kelebihannya yang tersendiri dipandang oleh juri.
ReplyDeletetahniah kepada semua pemenang.. mmg mereka layak
ReplyDeleteWah.. tahniah buat semua pemenang.. yang penting kekalkan momentum sihat dan cantik
ReplyDeletetahniah semua
ReplyDeleteWahh thniah yg terpilih... Seronok tgk event cmni.. Syg wawa xdpt join utk johor.. Huhu
ReplyDeletethaniahh uolsss !
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